How to Start Selling T-shirts Online

How to Start Selling T-shirts Online

How To Sell T-Shirts Online: The Best Ways To Actually Make a Profitable Shirt Business

 People love t-shirts. They can make your entire outfit pop, help you make a statement, or be a conversation starter.

According to Statista, ecommerce sales amounted to $504.6 billion in 2018.

This number is projected to surpass $735 billion in 2023. And apparel and accessories alone should generate over $138.7 billion by 2022.

This once again proves that the fashion industry has secured a stable place in ecommerce and it isn’t going anywhere.

Now anybody can launch a t-shirt store online and cash in.

You don’t require product knowledge or modern technology to get started – you just need the right tools at your fingertips that can automate the entire process.

How to Start Selling T-shirts Online

The idea of running your own t-shirt store is an exciting one, but before you get to see the sales coming in, you’ll have to roll up your sleeves a work a little.

There are 4 essential steps you’ll have to take in order to start a successful t-shirt business.

1. Find your target audience and niche.

While you might be the first one in your circle to design and sell t-shirts online, in the wide world of ecommerce, there are a bunch of other merchants chasing the same dream. So before you get to designing and setting up your store, you need to answer one question: who is going to buy your t-shirts?

If your answer is “everyone,” you’re entering a danger zone.

Doing so will also cost you not only money but also time. And who wants that?

Since you’ve already decided to sell t-shirts, you now are part of the fashion and apparel industry.

While this is a good start, you can probably agree that it doesn’t really help you define your target audience – everyone can wear a t-shirt!

That said, you need to narrow down your audience even more to find a product niche. And here’s how you can do it.

2. Set up an online store.

Once you have defined your target market and discovered a product niche, it’s time to set up the real estate of your store.

BigCommerce is one of the most popular ecommerce platforms out there that lets you launch a store in a matter of a few minutes.

Once you create your account, hit “Store setup” in your dashboard that will guide you through important steps of getting your store up. That includes going over:

• Storefront settings.
• Currencies.
• Payments.
• Tax.
• Shipping.
• Accounting.

3. Add products to your store.

Since all of your products are printed only when the order comes in, you don’t need to worry about any upfront costs.

This also gives more freedom to introduce new products, or discontinue those that are not selling.

4. Fail, try again, fail, and keep trying.

Let’s be real, you probably won’t have hundreds of thousand orders coming in just after the launch of your store, but don’t let it put you back.

Being an online store owner requires resilience and creative problem-solving.

While your research has suggested what design will drive sales, your predictions might not match the actual needs of your target audience at this point in time.

That’s why it’s important to give your customers a voice.